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3 units prerequisite: none catalog description: this course introduces modern business marketing concepts and strategies and familiarizes the student with standards, procedures, and techniques used in marketing. Marketing services is distinct from marketing products the biggest difference is that services lack tangibility buyers can't see, touch or feel them this increases the pressure on companies to project value and entice customers. Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives learn how to create value and gain loyal customers.
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